In the past twelve years of working with family pets we have seen a pronounced increase of serious diseases in pets. The most frequent diseases we see are those which affect the skeletal structure, tumors and skin problems. The growing awareness of human illnesses being caused or worsened by the food we eat, has led us to believe this does apply to the family pets as well. It is the responsibility of each of us, as pet owners, to know what we are feeding our pets. The more educated we become in our pets health and welfare, the longer our pets will be with us.

In our study and search for the best food for our pets we have learned what are the healthiest and purest types of ingredients. We do not feel pet food should become a dumping ground of ingredients that are contaminated or not fit for human consumption.